I Made $5,000 in 12 Hours With a Small Audience

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I Made $5,000 in 12 Hours With a Small Audience

Filed Under: Make Money, New

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I just had my best course launch EVER, and with a much, much smaller audience than I have on this site.

About a month ago, I had a 4-day launch sale for a new course called POD Niche Site Success. In the first 12 hours, I generated $5,000 profit, which is more than I did for the entire launch of my first course with this site.

The reason why I’m focusing on the initial $5,000 I made in the first 12 hours of launch is because I remember that was my goal for my first 2Create course launch, and I didn’t even come close to that.

Let me put this all into perspective with some numbers…

When I launched my first course on this site in 2014, my list had around 30,000 subscribers. That may sound like a lot, but many of these people on my list were not even engaged anymore and were either not opening my emails or weren’t receiving them (junk/spam filters).

When I launched my latest course for Passive Shirt Profits, my list was at 1400. The difference is this list was much newer/fresher and the audience was more engaged and niched down. In other words, most people on the list wanted to learn the same things.

There’s always so much emphasis on “growing a list”, but what’s the point if the people on the list want a dozen different things? That was always a challenge with this site because I covered so many different topics over the years.

By the time I was ready to sell a course in 2014, I had attracted an audience that wanted to learn everything from WordPress, starting a business, YouTube, to affiliate marketing. I also never took advantage of segmenting my list like I should have.

So what else went wrong with my first course launch on this site?

I Was Low-Balling My Products: I thought that offering a very low, affordable product with tons of content would actually make more people buy, but I actually think it hurt in some ways. Not only does it make you less motivated to market it (too little profit), but it attracts a lot of people who never even open the course because they didn’t invest a lot. Super low prices can also send a message of low quality.
I Didn’t Pay Attention To What People REALLY Needed: This was even more problematic than me low-balling my prices. I believe this is where most first-time course creators stumble (in addition to not having an eager-to-buy audience.) Had I really nailed this part with my first 2create courses, my conversions and engagement would have been much better, even at lower prices.

As newbie course creators, we have a tendency to focus on what we want to sell instead of listening to what people in our audience really need and want. In 2014 (my first course launch on this site), not many people were asking me to create an affiliate marketing course. The hype for affiliate marketing had cooled off by then, at least for my audience. But I chose that topic because that’s where I had made most of money, and was still making the majority of my income at that time. I didn’t know what else to do.

And why launch a Photoshop course in addition to the affiliate course? That didn’t even make sense for THIS audience, but it was what I wanted to teach. SMH